NAIBOI AND MZAZI WILLY TUVA JOIN BOOMPLAY IN CELEBRATING 10 MILLION INSTALLATIONS – NAIROBI

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As a further testament to its leadership and popular acceptance as the foremost
music content distribution platform, Boomplay Music, Africa’s fastest growing music
streaming and download platform has recorded a milestone 10 million installations
off Google Play store.
Boomplay Music’s unique and user-friendly application has made it a top choice for
consumers of music and entertainment content. The platform has given millions of
Africans unfettered access to millions of songs, videos and entertainment trending
news.
It has also provided a rallying point in the digital music ecosystem by driving more
customers to mobile music consumption. Boomplay Music’s international best
practice in ensuring providers make revenues off their content has made it the toast
of local and international artistes and content providers. This is in addition to making
sure that intellectual property is protected using the best tech innovations.
It would be recalled that the music content platform was adjudged the ‘Best African
App’ at the AppsAfrica Awards, which held in Cape Town, South Africa in November
2017. Boomplay emerged as the number one app in Africa from a category strongly
contested by other popular apps including Carter – SA, Asorbia – Ghana, Truecaller
Africa and Feastfox – SA.
Speaking at the briefing to announce the 10 Million milestone in Lagos, Ms. Tosin
Sorinola, Head of PR, said, “This is another major milestone for Boomplay Music and
we are more than grateful for the support and involvement of our content providers,
users and the team that made it possible to achieve this and sharing the vision of

making Boomplay Music the No. 1 Music App in Africa. This is the first of many more
milestones to come and a renewed future for digital music distribution’
On how the platform has maintained its top position, Ms. Martha Huro, Snr.
Marketing Manager, East Africa, said, “Boomplay Music has reached a new high
by clocking 10 Million installs on Google play store. We are one-step closer to
making a healthy, thriving and functional music distribution future that
accommodates the content provider and user’s needs. Thank you to everyone
who made this possible…O Progresso continua! ’’.
Rising from a modest number of installs when it launched in Google Play store in
2016, the platform rose to 1 million installations in January 2017 and by November
of same year, it had risen to 5 million. Its fast-growing streak of installations doubled
in June 2018 to 10 million installations making its total user base 29 million.
Boomplay Music is now tipped to reach the 40 Million total user base by December
2018 confirming the streaming service as Africa’s fastest rising music service.
The platform parades content from multiple genres such as Afrobeat, Fuji, Hip-Hop,
Afropop, Rap, Reggae and Gospel among others. Some of the biggest names on the
platforms include Sauti Sol, Nyashinski, Khaligraph Jones, Davido, Wizkid, Mercy
Masika, Tiwa Savage, Wyre, Fena Gitu, Bahati, Nameless, Chameleone, E-sir, King
Kaka, Harmonize, Willy Paul, Vanessa Mdee, Chris Brown, Cassper Nyovest, Cardi B
amongst others.
The app comes pre-installed on Infinix, iTel & TECNO devices and is available in
Google Play store for all android users. iOS version will be made available later in the
year 2018.

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Chris is a digital nomad and travel the country while freelancing and blogging. Rest assured, his job is always his first priority.