KCB Bank Tanzania has committed up to Kshs.14 million for the 2017/2018 Tanzania’s football league as the Official Banking Sponsor, highlighting the lender’s support for sports development in the East African region.
The partnership with Tanzania Football Federation (TFF) will see KCB Bank Tanzania as the official banking partner for the federation with various branding and activation rights in all 240 Vodacom league matches in 2017/2018.
This includes sponsorship rights such as having the bank’s logos on game press conference banners, perimeter boards and activation rights during 240 Vodacom league matches this year.
Speaking during the signing ceremony, KCB Bank Tanzania Managing Director Mr. Cosmas Kimario retaliated that the sponsorship deal was in line with the bank’s priority to contribute to community development through various sectors including sports.
“As KCB, we are deliberately investing towards building and nurturing a critical mass of sports talent across East Africa to compete in national and global sports arena,” he said.
TFF President Wallace Karia thanked the KCB Bank for the sponsorship adding that the deal will help bridge a huge gap in their budget.
“We are proud of KCB for coming in to be part of league’s success. The sponsorship goes a long way in helping our clubs prepare well, hence making the league competitive and exciting”, said Karia.
KCB Group has continued to nurture sports in the East Africa Region over the years through vast sports portfolio in golf and motorsport. The Bank currently sponsors the KCB Karen Masters, Kenya National Rally Championship and Kenya Autocross Championship.
About KCB Sports Sponsorships
KCB Bank Group footprint in sports support in the country is expansive and cuts across various sports disciplines. The Bank is the title sponsor the Kenya National Rally Championship. It also has its sports brand assets that include the KCB Women Volleyball Club, KCB Football Club and KCB Rugby Club besides other sports including Chess and the Annual Maralal Camel Derby. The long standing tradition of sponsoring major sporting events in the country has seen the Bank pump millions of shillings in sponsorships over the years
About KCB Bank Group
KCB Bank Group is East Africa’s largest commercial Bank that was established in 1896 in Kenya. Over the years, the Bank has grown and spread its wings into Tanzania, South Sudan, Uganda, Rwanda, Burundi and Ethiopia (Representative office). Today KCB Bank Group has the largest branch network in the region with over 250 branches, 962 ATMs and 12,000 agents offering banking services on a 24/7 basis in East Africa. This is complemented by mobile banking and internet banking services with a 24hour contact center services for our customers to get in touch with the Bank. The Bank has a wide network of correspondent relationships totaling over 200 banks across the globe and our customers are assured of a seamless facilitation of their international trade requirements wherever they are.