Coke Studio Africa has confirmed Mega Platinum star, singer, songwriter and dancer Jason Derulo as the show’s guest star this year. Jason is set to feature on a special episode themed the Global Fusion Edition! The American multi-faceted and timeless entertainer who is currently turning up the heat in 2017 with the explosive new anthem, “Swalla” is expected to jet into Nairobi, Kenya this week (June 2017) to participate in the recording of Coca-Cola’s flagship African music show.
During his time at Coke Studio, the new-school, multi talented creative giant will meet and work with 11 talented African Stars. They include Dela (Kenya), Rayvanny (Tanzania), Bebe Cool (Uganda), Mr. Bow (Mozambique), Falz (Nigeria), Joey B (Ghana), Betty G (Ethiopia), Jah Prayzah (Zimbabwe), Shekhinah (South Africa), Locko (Cameroon) and Denise (Madagascar).
Ahead of his anticipated arrival to feature in the special Coke Studio episode dubbed ‘Global Fusion Edition, Jason says, “I am excited to be part of Coke Studio Africa – 2017. I can’t wait to arrive in Nairobi to meet and make great music with the African super stars,” adding, “I am also looking forward to lend all my expertise, learn and exchange ideas with the African artistes, producers and the show’s creators as I discover what they have to offer.”
Jason has sold 94 million-plus single equivalent sales worldwide (5.5 billion streams & 58 million downloads). Both his introductory breakout “Watcha Say” and “Talk Dirty” [feat. 2 Chainz] reached quadruple-platinum status, while “Want To Want Me” and “Ridin’ Solo” went triple-platinum, and “Trumpets,” and “Wiggle” feat. Snoop Dogg, and “In My Head” earned double-platinum certifications. Platinum singles include “Marry Me”,“The Other Side,” and “It Girl,” while “Get Ugly” and “Don’t Wanna Go Home” went gold.
Two of Africa’s hottest music producers: Masterkraft (Nigeria) and DJ Maphorisa (South Africa) will be tasked with producing all the African artistes and Jason Derulo, after which all the music will be performed and recorded live alongside Coke Studio’s highly talented house band.
This year, Coke Studio has merged Coke Studio Africa and Coke Studio South Africa into one—bigger and better, Coke Studio Africa – 2017, which includes artistes from South Africa, Kenya, Uganda, Tanzania, Rwanda, Ethiopia, Nigeria, Ghana, Angola, Zimbabwe, Togo, Cote d’Ivoire, Madagascar, Mauritius, Mozambique, DRC and Cameroon. The new season is set to premiere in different regions from September this year and will broadcast in more than 30 countries across Africa.
Whether it’s cameoing on Empire or Lethal Weapon, Jason Derulo has become embedded in the fabric of pop culture and proudly stands among history’s most successful artists. He has achieved two RIAA platinum albums, Jason Derulo (2010) and Talk Dirty (2014), two gold albums Future History (2011) and Everything Is 4 (2015), and a gold EP Tattoos (2013)—totalling over 12.5 million albums sold globally. Jason’s cumulative streams continue to soar, exceeding 5.5 billion and YouTube views surpass 3 billion. At radio, his music impacted a total audience of 20 billion-plus listeners with a staggering 3.5 million spins. He landed 4 #1 songs on the Billboard Hot 100, 6 Top 5 songs, and 11 Top 10 songs. He’s received 3 Teen Choice Awards, 2 BMI Pop Awards, and 1 YouTube Music Award.
Coke Studio Africa is a non-competitive music collaboration show, which seeks to bring together, and celebrate the diversity of African music and talent. It also gives upcoming artistes the opportunity to work with some of the best local and international music and production talent. It brings together artistes from different genres, eras and regions to create a modern and authentic African sound through musical fusion.