Mega platinum star, singer, songwriter and dancer Jason Derulo is currently in Kenya to feature as a guest star on Coke Studio Africa – 2017 and a special episode dubbed ‘The Global Fusion Edition.’ He was unveiled in front of hundreds of top media from East African on Monday 12th June 2017 at a Coke Studio Africa Nairobi press conference held the Stanley Hotel.
Jason Derulo was joined by 11 talented African stars set to collaborate with him. They include Dela (Kenya), Rayvanny (Tanzania), Bebe Cool (Uganda), Mr. Bow (Mozambique), Falz (Nigeria), Joey B (Ghana), Betty G (Ethiopia), Jah Prayzah (Zimbabwe), Shekhinah (South Africa), Locko (Cameroon), Denise (Madagascar) and Producer DJ Maphorisa (South Africa).
Speaking exclusively on his Coke Studio Africa stint and his first time in East Africa at the press conference, Jason said, “Coke Studio Africa has been an all round inspiring and education experience, from recording original material to the covers. It’s really exciting to be here at this time when African music is taking over the world and I feel like I have been welcomed so well. Thank you to everyone who has helped made this process so amazing and confortable – I really feel like I am home,” adding, “The creative and music process has been very cool. I think a lot of people don’t really know about the depth of African music and how it varies from country in country here in Africa and it’s been really cool for me to dive into the sounds of different artistes from different countries here.”
Two acclaimed African music producers: DJ Maphorisa (South Africa) Masterkraft (Nigeria) will be producing all the music of the Global Fusion Edition. All the music will be performed and recorded live alongside Coke Studio’s highly talented house band. The new season is set to premiere in different regions from September this year and will broadcast in more than 30 countries across Africa.
Jason Derulo was ecstatic on the recording of Coke Studio’s Global Fusion Edition experience so far, saying, “I have already done a song with the taste of Africa in this process,” revealing, “We have made amazing music at Coke Studio and I think it will be magical and go beyond what the show intended. In the future I plan to continue with the African vibe – I am in the space and it felt so natural like it was supposed to happen.”
Whether it’s coming on Empire or Lethal Weapon, Jason Derulo has become embedded in the fabric of pop culture and proudly stands among history’s most successful artists. He has achieved two RIAA platinum albums, Jason Derulo (2010) and Talk Dirty (2014), two gold albums Future History (2011) and Everything Is 4 (2015), and a gold EP Tattoos (2013)—totalling over 12.5 million albums sold globally.
Coke Studio Africa is a non-competitive music collaboration show, which seeks to bring together, and celebrate the diversity of African music and talent. It also gives upcoming artistes the opportunity to work with some of the best local and international music and production talent. It brings together artistes from different genres, eras and regions to create a modern and authentic African sound through musical fusion.